Sidhartha Mallya may become face for luxury brands like Swatch, Hugo Boss, Ralph Lauren
Results 1 to 7 of 7
Sidhartha Mallya To Make Entry In Brand Endorsement Market
UB Group chief Vijay Mallya's son, Sidhartha Mallya is ready to make entry in the segment of brand endorsement with celebrity management company KWAN roping him up to turn the face of a few top brands.
Mr. Anirban Das Blah, KWAN Managing Director, stated, "KWAN will explore opportunities across entertainment, fashion, luxury and media spaces for Brand Sid.”
At present, KWAN is making discussions with various lifestyle brands.
Without revealing more details, Blah added that they are exploring a range of models such as endorsement, and co-content creation.
An official declaration will come by the next two month period.
Blah also said that Jr. Mallya will represent the country in the next generation in the lifestyle and luxury space.
At present, Sidhartha, who calls himself as a 'Biz Boy' on Twitter, is looking after the IPL group, Royal Challenger Bangalore.
Sid joins a lengthy list of celebs managed by KWAN, which comprises Ranbir Kapoor, Nargis Fakhri, Freida Pinto, Genelia Deshmukh, Rana Daggubati, Soha Ali Khan, Kalki Koechlin, Mahesh Babu and Shruti Haasan.
Sidhartha Mallya may become face for luxury brands like Swatch, Hugo Boss, Ralph Lauren
That's good. Maybe he can divert some of that money and pay salaries for Kingfisher Air employees
Sid to be the Brand ambassador - what a joke.
Sid is not a successful businessman and is yet to prove his credentials other than inheriting his ancestoral business empire and flamboyant lifestyle. How can SID become a brand when he doesn't have a single achievement in his life other than courting with Deepika Pudkone.
Not pursuing acting currently: Sidhartha Mallya
Sid says I just got my date of birth — May 7, 1987 — inked on my arm.
